I craft compelling visual stories that give your mission more meaning, your stories more substance, and your impact more reach.
Hi, My Name is Jo-Anne HALEY, but you can just call me Jo.
My deep passion for simple and intentional living was planted in my heart as a child. I remember watching my Nanny and Nono, who immigrated from Italy to Canada, living off their homegrown garden. They made their own pasta sauces and wine from their grape vines like true small-batch artisans. And whenever I had a stomach ache, my Nanny fixed me some camomile tea from her dried herbs.
After recently moving from the city to a quaint rural community with my high school sweetheart turned husband, two young boys, and our BIG (and equally big-hearted) chocolate Labradoodle named Gryffin...my dream to build a colossal vegetable and herb garden in our own backyard is finally taking shape.
If you’re anything like me, you want to live in a world where there’s no cruelty for animals, fewer factories, more zero waste stores for cleaner oceans, and vegan doughnut shops on every corner. (Give me all the vegan desserts!)
In my heart, I believe that cause-based businesses like yours have the power to change the world by spreading awareness and inspiring thoughtful conversations around ethical consumerism.
This is why I choose to partner exclusively with ethical fashion, beauty, food, wellness, and lifestyle brands that are out there promoting sustainable living and making the world a better place. Because you’re the changemakers who are rising above the bottom line to take a stand for what matters most.
The truth is: Today’s consumers are more conscious. They’re more loyal to brands that put purpose before profit. And they’re looking for more opportunities to use their purchasing power for good — with businesses like yours.
With my creative eye and strategic storytelling, we can refine your brand aesthetic, share the impact your work is having, and document those behind-the-scenes moments that highlight your relentless passion, so you can connect with the people who care most about the important work you’re doing.
My guiding values
ETHICAL BRANDS WILL CHANGE THE WORLD
I only collaborate with purpose-driven businesses that use their influence for good, whether they’re protecting the planet or encouraging others to live (and consume) more mindfully. My hope is that by helping the change-makers expand their impact, I’ll be able to make a bigger difference, too.
MINIMALISM NEVER GOES OUT OF STYLE
Simplicity is the truest expression of sophistication. I’m all about clean lines, focused colour palettes, and images that mute distractions to accentuate the natural beauty of a product or human subject. Not only does minimalism show up in my photography aesthetic, but in my approach to life. I’ll choose quality over quantity all day, every day.
HONESTY IS OUR SOURCE OF CONNECTION
We’re all seeking more transparency, from knowing the ingredients in the food we eat and our skincare products to the production processes behind the clothing we wear. In the spirit of honest imagery, rather than relying on strobes or harsh commercial lighting, I use natural light to craft mood-setting scenes and rich, unprocessed tones.
Want connection-driven imagery that blends
creative storytelling and brand strategy?
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I've been obsessed with capturing images since I was a little girl. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur.