Rootalive Rebranding

About Rootalive

Rootalive Inc. is committed to offering only the best selection of organic products that have been sustainably grown and harvested.

Inspiration and Strategy

Organic, Ethical, Natural

  • Using real food and working with natural lighting situations to give a feeling of true honest imagery. These images look less commercial and more authentic.
  • Pairing props that are known for their ethical products such as beeswax wraps and sustainable kitchen tools. 
  • Sourcing backgrounds and props with warm tones and natural texture (i.e. wood) and green plants.

Imagery Goals

Capturing chef-inspired meals and drinks to connect and excite people when they are looking to buy Rootalive products for their home kitchen recipes. Working with high-quality organic food readily available to consumers and help bridge the cost gap between conventional and organic food. Building a sense that it doesn’t need to cost a fortune to eat healthy and choosing Rootalive product is affordable for all families. The overall goal is to inspire families to make healthy choices and live a happier life! Website imagery has been thoughtfully designed and professionally styled with space available to overlay text or call to action links/buttons. Collection of images showcase a timeless, simple and natural textural aesthetic.

“WOW!!! What can I say!! It took me 3 days to look at all the pictures , absorb them, admire them and finally download them! You did such a fantastic job Jo. Pictures have turned out amazing. We can’t thank you and your team enough for all the hardworking you all put in to make this happen. We can’t wait to start sharing these pictures as well as using them for various online platforms.” 

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